WELCOME TO MIND & MARKET
Where we explore the fascinating intersection of psychology and business.
This platform is designed to educate you on key psychological concepts and how they can be leveraged to enhance business performance, improve customer interactions, and drive success.
At Mind & Market, we dive deep into the psychological principles that influence human behavior and decision-making, offering insights that can be directly applied to business.
Here’s what you can expect
Behavioral Economics
Understand how cognitive biases and heuristics affect consumer behavior and how businesses can use this knowledge to their advantage.
Motivation and Leadership
Learn about different motivation theories and leadership styles, and how they impact employee performance and organizational culture.
Real-World Applications
Analyze case studies of businesses that have successfully applied psychological principles to achieve their goals.
Customer Psychology
Explore the psychological triggers that influence purchasing decisions and how to create marketing messages that resonate with your target audience.
Productivity and Mindset
Gain insights into psychological strategies for enhancing productivity, managing stress, and fostering a growth mindset in the workplace.
Emotional Intelligence in Business
Discover the role of emotional intelligence in effective leadership, team dynamics, and customer relationships.
Persuasion and Influence
Delve into the psychology of persuasion and influence, and how these techniques can be used in sales, marketing, and negotiation.
MIND & MARKET
Why is this important?
Understanding the psychology behind human behavior provides a powerful toolkit for any business professional. By applying these concepts, you can create more effective strategies, build stronger relationships, and ultimately drive business success.
Emotional Intelligence in the Workplace
Explore the concept of emotional intelligence (EQ) and its impact on workplace relationships and productivity. We discuss strategies for developing EQ to improve team dynamics and personal effectiveness.
ABOUT THE FOUNDER
Rohan Singh
Rohan has a passion for business management, leadership, and psychology. He’s set on turning his dream of owning a business into reality, and he’s already honing the skills to make it happen. As co-captain of his golf and basketball teams, Rohan thrives in leading and inspiring others, bringing energy and focus to every team he’s part of.
With an interest in marketing, Rohan knows the value of strong sales, brand awareness, and customer engagement in building a successful business. His hands-on experience at his family’s psychiatric hospital has sharpened his problem-solving skills and given him a knack for improving operations.
In his free time, you can find Rohan on the golf course, competing in tournaments, or hanging out with friends.
GET IN TOUCH
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Cognitive Biases in Business Decision-Making
In this episode, we analyze common cognitive biases that affect business decisions and strategies. We discuss how recognizing and mitigating these biases can lead to better decision-making and outcomes.
Psychological Safety
We look into the concept of psychological safety and its importance for fostering innovation and creativity in the workplace. We discuss how to create an environment where employees feel safe to take risks and share ideas.